Singing in the rain∼Volkswagen Golf GTI new CF
我習慣晚上開電視一邊聽BBC TV serial
一邊練習多媒體或是上網查資料
耳朵一旦閒下來會覺得渾身不對勁
就這樣...
被一首約莫50-60年代的電影歌曲吸引了過去
回過神才發現∼哈
原來是Volkswagen Golf GTI的新廣告片
我是不知道台灣放映了沒
不過最近英國的BBC廣告打得頗兇
隨便上網找一下資料
也蠻多討論熱烈的文章
同樣都是汽車廣告片
同樣都有舞蹈場景
citroen都就沒辦法像Volkswagen一樣
讓我感到同樣饒富有趣
並不說Citroen的創意以及表達能力不好
(3D製作小組超強，可以讓車子變成的機器人跳街舞)
只是轎車畢竟是由我們來控制
廣告片裡還是需要"人"這個元素
"趣味"才會因應而生
觀者也能夠與廣告片有所共鳴
CF是以Gene Kelly於1952年所拍攝的singing in the rian裡最著名的橋斷為開場
接下來你所看到的超炫舞蹈可不是他本人跳的
(已經作古的人能期望他做甚麼啊！)
根據以下的汽車報導
是特別邀請目前全世界排名前三名的舞者交互合作的成果
然後再以超難度數位媒體技術合成Gene Kelly的"臉皮"
也因為這三位舞者跳舞的時候都穿著仿當年Gene kelly的西裝
要是真有數位難以處理的小瑕疵應該也很難看出
(橡皮糖舞蹈真是酷斃了...還有機械舞我也很愛)
創意總監宣稱說
選擇Gene Kelly是因為他本人的style很符合Golf GTI
無論那個時代都可以很契合甚至可以說是歷久彌新
(以下略...自己去看下列連結)
看完廣告後
Gene Kelly詼諧的笑容一直在我腦海揮之不去
尤其是那句"I am ready for love"
喔∼真是太棒了
還有那個參與混音製作的Mint Royale
要不是你們我大概不會那麼high
努力的寫下這一切
從現在開始我是你們的樂迷了∼耶
[ Related Resources ]
Volkswagen Golf GTI Commercial Film
All Singing All Dancing Advert For The New Golf
[ Learn More ]
About the Movie >> Singing in the rain
About the Song >> Vocal : Gene Kelly Originally sang by Fred Astaire
posted by Cleo at 16:00
4 comments
4 Comments:
這個CF真的很特別,配上復古配樂.
而我馬上造訪,所附的兩個web link,影片和mp3檔案我馬上收藏起來..
太棒了..
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